Understanding SEO

by Ryan Grassie - Jun. 23, 2014 at 4:51pm

Search engine optimization is the process of getting traffic from free listings on search engines. Websites are shown and ranked based on what the search engine considers most relevant to users.

Search engines, such as Google and Bing, are considered a system that gives answers to peoples questions. These engines use an algorithm to rank websites based on specific qualities they display.

Words

Choosing specific language will help with your websites SEO. Search engines will pick up on certain words used. Therefore, using key words that are directly related to the topic of your website, or what your business does, will boost your ranking on search engines. Words are a large part of SEO and they definitely matter. When putting together a website take the words you use into account.

Titles

Although page titles are not directly seen on websites (seen in the code), they too have a huge impact on a websites ranking on search engines. Using specific titles in your code will help a websites SEO. For example, if the website you created is for your construction business, using words and titles that pertain directly to construction will make you more popular on search engines. Titles often summarize web pages, so picking the right title is important.

Links

Links between websites matter. Websites linking to other websites acts as a positive recommendation. Search engines will pick up on websites that have a lot of outside links pointing to it. But you have to be careful because negative links can also be out there. Some people create links to promote their own websites, which can deteriorate your website’s search engine ranking.


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