by Ryan Grassie - Dec. 17, 2013 at 2:38pm
The Web is always changing and what was super “in” this year may not be the same for 2014. There are various design trends to follow for your website for the next year. There are cool new techniques and concepts that are constantly upgrading the user experience for your users. Your website content, website design and online marketing features can always be tweaked to provide a better UI for your visitors. While a 2014 website design trend may not be specifically geared for your target audience, it’s a great idea to keep on top of what’s out there and what is popular for all types of website design. Website design is now utilizing various responsive designs to handle all of the traffic from mobile devices, and this will only continue to evolve further in 2014. Here’s a look at some of the other website design trends you can expect this year:
More Focus on Content
The main thing that every online marketer should be paying more attention to is content. As Google and other search engines place more and more emphasis on stronger, high quality, original content, you need to be evaluating your blog articles and news items to determine whether your content is meeting these new standards. Use a professional writer if you need to. Content will be focused around the website user while also using social signals, originally written articles and semantic search keywords to drive traffic – this will be a large player in the success of a page’s rank. Content must be fully accessible and available on all mobile platforms, but it must also be easily indexed and readable by the major search engines.
Simple Web Design Techniques
By making your content more accessible and readable, you should also focus on a more simple site design. Your site should utilize responsive designs in order for users to access your site all over the globe from whatever device they are browsing with. This means that content strategy, UX, accessibility, visual design and usability will all play a role in the 2014 web design trends. For now, sites have to be readable and easily navigated by users on any device.
Design trends are also looking at what the user wants in a website. Ideally, you are providing all kinds of content, authoritative links, resources, images and video in a simplified fashion that allows users access from whatever device. The user experience should be looked at as an extension of how your brand interacts with an audience. If it’s easy to access all of your information, products, blog, social media and profile, then you are in a better standing to get more traffic, sales and social signals from all types of users.
Desktop websites have been transforming at a pretty incredible rate. Web builders and designers are choosing imitation app style site-design. This makes it easier for users to find all of the content that they want in fewer clicks.
Single Page Design
You definitely won’t see too many sites with the “.mobi” mobile sites any more. The new 2014 trend is towards fully responsive designs that utilize a single page and unify both desktop and mobile versions into one single website. This helps for keeping things up to date as well. There is a new evolution taking place that will allow your multiple devices to access all your web pages. While there used to be an argument for adaptive design, it’s now headed for responsive design.
Adaptive vs Responsive Design
Adaptive vs responsive first began as the mobile browsing trend started to grow in the internet. Ottawa website designers no longer wanted to have a completely separate design for their mobile users. As cross-platform technologies continued to get better it has evolved beyond adapting a site to meet the demands of mobile users. Now it’s more about a single design that will change depending on the screen size, operating system and device that a website visitor uses to access a specific page. The question now becomes how to change over from adaptive vs responsive design to completely responsive designs in 2014.
Less Decoration, More Purpose
The visual trends are going towards a more simple minimalist design including flat colors, design-focused fonts and less decoration. Scalable CSS elements and responsive images are imperative for all of the users accessing the web through various mobile devices. Design elements and images are also optimized for retina displays and faster Internet connections. High resolution screens will be very important to how Ottawa website designers upgrade for future web trends.