Posts Tagged ‘Ottawa Website Design’
by Ryan Grassie - Mar. 28, 2019 at 6:57pm
In order to successfully promote and sell your products and services online, it’s important to have a strong digital marketing strategy. Here are a few things you should consider to optimize your website and business.
Part of a good digital marketing strategy is to direct potential customers to your website. It’s key to have a website that not only attracts customers, but also makes them want to stay. The design of a website has a huge impact on the user experience for your visitors. Making the navigation of the website simple and easy, providing clear content, and ensuring the speed of your site is as fast as possible are all things you will want to focus on.
Social media marketing plays a key role in your overall digital marketing strategy. To put it simply, it is nothing more than the use of social media platforms to promote your business and the products and services you offer. By using social media platforms you gain more traffic and attract more of your targeted audience. One of the best parts about using social media to advance your digital marketing is that it is believed to be the most cost effective marketing tool to advertise, very time efficient, and appeals directly to people in a specific community.
Search engine optimization (SEO) can allow your website to rank higher than your competitors when being searched, which in turn can drive more traffic to your website and result in more business. SEO has evolved so much that many small businesses need SEO services as a full time job. To get the most out of your SEO you may want to think about who your target audience is and what they are searching for, as well as optimizing your website for mobile browsing.
If you have the budget, paid advertising can really help bring your digital marketing strategy to the next level. There are several kinds of paid advertising like pay-per-click, pay-per-impression, banner ads, and display ads. Efficient marketing campaigns capitalize on all channels for advertising, but depending on your budget you may want to start with the more inexpensive options like text ads on Google Adwords or Facebook. The end goal is to increase traffic to your business, so the more you can afford on paid advertising the better!
Need help with your digital marketing strategy? We can help you figure out the best paths for your business and help you optimize each path to be successful. Contact us to chat!
by Ryan Grassie - Jul. 12, 2017 at 4:55pm
Basic marketing strategies, also known as “old school” marketing, have been proven over the years to help businesses ramp up their marketing plans and brand awareness. These are basic marketing initiatives that came before the digital world and have been used by companies for many years. Here are some strategies that you might want to try out for your business!
Conducting a competitor analysis can help you find a position within your market and give you an idea of your ideal customer. This step should be the first thing you do to build your entire marketing plan as it creates a baseline for your business and marketing initiatives. Keeping up to date on your competitors marketing can also help you come up with new and creative ideas for your company and how you can increase sales through these strategies.
Finding potential customer emails online is a simple task that can kick off your marketing strategies. After creating a list of emails, using a program like MailChimp will allow you to send company promotional emails to potential customers. Cold emailing can be considered a less intrusive way of marketing to customers than cold calling. It can be a successful strategy if the right people are emailed and the content of the email is straight to the point and engaging enough for people to open it.
Creating a referral program for current and future customers can help with your customer retention. This is an easy and smart way to keep customers coming back for repeat purchases and for keeping them in your good books. A referral program can be as simple as receiving a small discount or free item after collecting a certain amount of points from previous purchases. Having a referral program also creates an opportunity for your customers to recommend your products to others and speak positively about your brand.
Creating a strategic website that can easily generate leads for your business is key to any marketing plan and to running a business. This plays a huge role on your digital strategy that can come after your try out these marketing ideas. Having a website that has necessary information about your company and is easy to navigate is the way you want to go in order to inform your customers and produce leads easily. Contact us to get your website project started!
Asking past customers for testimonials gives you easy content to share on your website and social media accounts. Having a testimonial section on your website also gives visitors the opportunity to get an idea of how you do business and treat customers. These testimonials can also be shared across all your social media platforms for the public to see.
Sending thoughtful gifts to past clients allows you to create positive, lasting relationships that will benefit your business in the long run. Whatever you decide to send, make sure it has some type of reference to your company so the customer is reminded of the gesture for a good period of time. This marketing strategy is another way to create positive word of mouth between past, current and potential customers.
Flyers & Promotional Material
Leaving some type of flyer, brochure or promotional material explaining your services and products at local coffee shops, grocery stores or businesses is a low cost marketing strategy that can generate leads and brand awareness. Passing these types of marketing material out at local events is also a great location. Mail outs to apartments and houses can also create potential leads and brand awareness within your community.
Need help with any of these marketing strategies? We can help! Contact us today and we’d be happy to talk about your project with you.
by Ryan Grassie - May. 5, 2017 at 5:48pm
When it comes to your website there are certain things you should have and things to avoid. We can help your company determine the best path to take for your website.
Here are some important things to have and some to stay away from:
- DO invest in creating a professional and secure website for your business.
- DO make it possible to contact you easily from the homepage.
- DO bucket your content by theme and importance to your clients.
- DO add your social buttons and a company blog.
- DO add your business reviews and testimonials to your website homepage.
- DON’T underestimate the importance of an easy to navigate website to generate leads.
- DON’T bury or over complicate your contact form, this is an important part of your website.
- DON’T publish irrelevant content with too many links, videos on auto-play or distracting pop-ups.
- DON’T make it hard for a customer to find what they are looking for or they will leave within 30 seconds.
- DON’T miss out on updating content. Blogs should be updated frequently to help get your site crawled by search engines more often.
If you are an Ottawa business and need help with your website design, get in contact with us! We’re here to help!
by Ryan Grassie - Dec. 17, 2013 at 2:38pm
The Web is always changing and what was super “in” this year may not be the same for 2014. There are various design trends to follow for your website for the next year. There are cool new techniques and concepts that are constantly upgrading the user experience for your users. Your website content, website design and online marketing features can always be tweaked to provide a better UI for your visitors. While a 2014 website design trend may not be specifically geared for your target audience, it’s a great idea to keep on top of what’s out there and what is popular for all types of website design. Website design is now utilizing various responsive designs to handle all of the traffic from mobile devices, and this will only continue to evolve further in 2014. Here’s a look at some of the other website design trends you can expect this year:
More Focus on Content
The main thing that every online marketer should be paying more attention to is content. As Google and other search engines place more and more emphasis on stronger, high quality, original content, you need to be evaluating your blog articles and news items to determine whether your content is meeting these new standards. Use a professional writer if you need to. Content will be focused around the website user while also using social signals, originally written articles and semantic search keywords to drive traffic – this will be a large player in the success of a page’s rank. Content must be fully accessible and available on all mobile platforms, but it must also be easily indexed and readable by the major search engines.
Simple Web Design Techniques
By making your content more accessible and readable, you should also focus on a more simple site design. Your site should utilize responsive designs in order for users to access your site all over the globe from whatever device they are browsing with. This means that content strategy, UX, accessibility, visual design and usability will all play a role in the 2014 web design trends. For now, sites have to be readable and easily navigated by users on any device.
Design trends are also looking at what the user wants in a website. Ideally, you are providing all kinds of content, authoritative links, resources, images and video in a simplified fashion that allows users access from whatever device. The user experience should be looked at as an extension of how your brand interacts with an audience. If it’s easy to access all of your information, products, blog, social media and profile, then you are in a better standing to get more traffic, sales and social signals from all types of users.
Desktop websites have been transforming at a pretty incredible rate. Web builders and designers are choosing imitation app style site-design. This makes it easier for users to find all of the content that they want in fewer clicks.
Single Page Design
You definitely won’t see too many sites with the “.mobi” mobile sites any more. The new 2014 trend is towards fully responsive designs that utilize a single page and unify both desktop and mobile versions into one single website. This helps for keeping things up to date as well. There is a new evolution taking place that will allow your multiple devices to access all your web pages. While there used to be an argument for adaptive design, it’s now headed for responsive design.
Adaptive vs Responsive Design
Adaptive vs responsive first began as the mobile browsing trend started to grow in the internet. Ottawa website designers no longer wanted to have a completely separate design for their mobile users. As cross-platform technologies continued to get better it has evolved beyond adapting a site to meet the demands of mobile users. Now it’s more about a single design that will change depending on the screen size, operating system and device that a website visitor uses to access a specific page. The question now becomes how to change over from adaptive vs responsive design to completely responsive designs in 2014.
Less Decoration, More Purpose
The visual trends are going towards a more simple minimalist design including flat colors, design-focused fonts and less decoration. Scalable CSS elements and responsive images are imperative for all of the users accessing the web through various mobile devices. Design elements and images are also optimized for retina displays and faster Internet connections. High resolution screens will be very important to how Ottawa website designers upgrade for future web trends.
by Ryan Grassie - Feb. 4, 2013 at 2:53pm
With more than 6000 different competing types of mobile devices in the world today, the need to understand designing for the mobile environment has become an increasingly difficult task for marketers. Creating websites for mobile has traditionally been to choose one of two paths – create a single website and acknowledge that your content will be scaled to a small format or create a separate mobile site which will have limited content/functionality for the mobile user.
Responsive Design could be the answer and an “easier” approach to mobile for organizations. This article tries to explain what it is and how it could be used.
Responsive Web Design is an approach to a flexible website foundation — the ability for content to adjust (or respond) to hardware and resolutions. To understand the full responsive approach, it is important to understand the following terms and how they fit into the complete marketing solution.
Continue reading →
by Ryan Grassie - Jan. 31, 2013 at 3:08pm
My business is pretty small, just me and two employees, and our product really can’t be sold online. Do I really need to build a website?
This question is one of the most important and most frequently asked questions of the digital business age. Should your small business have a website, even if your business is very small and sells products or services you don’t think can be sold online? The answer is Yes, if you have a business, you should have a website. Period. No question. Without a doubt.
Also, don’t be so quick to dismiss your product as one that can’t be sold online. These days, there’s not much that can’t be sold over the net. More than 40 million shoppers are now online, purchasing everything from e-books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
Let me clarify one point: I’m not saying you should put all your marketing efforts into selling your product or service over the internet, but if your product is easy to sell online, you should certainly be considering it as part of your plan. You should at the very least have a good presence on the web so that customers, potential hires, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
With that said, it’s not enough that you just have a website. You must have a professional looking website if you want to be taken seriously and not look micky mouse. Since many of your consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind donkeys, your chance at making a good first impression will be gone.
One of the greatest perks about the internet is that it has leveled the playing field when it comes to competing with the big box stores. You have one shot at making a good first impression. With a well-designed website, your little firm can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for your business, too bad for theirs.
It really doesn’t matter that your business is a small operation, when it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a well built and designed website, you’re losing business everyday to other companies that do.
The One Exception to the “always need a website” rule
Here’s the exception to the rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business very seriously and because of that we have created this wonderful website for our customers!” or it screams, “Hey, look, I let my 15-year-old nephew design my site. Good luck finding anything or viewing it on a mobile device!”
Your website is a very important part of your business and marketing mix. Make sure you treat it as such.
by Ryan Grassie - Dec. 4, 2012 at 2:33pm
There are many things you can be doing with your website to help you gain more traction in your local search results. For example, we always want to be first in the “Ottawa Website Design”, “Kanata Web Design”, “Stittsville Web Design”, etc. Here are some great tips on how you can make this happen.
Make sure that you have a crawler friendly web site
The very first step in improving your performance in local search engines is to make sure that the search engines can easily crawl your site. Minimize the use of tables, and avoid deeply nested tables. Make sure that your business name, address, and contact information is featured prominently on the page as text, and not hidden from the crawlers in an image file. Your homepage title should include your business name, address and key words. Place a “H1” header near the top of the page that also has your business name, address, and local keywords in it.
Include your business address twice on the page
In addition to placing your business address prominently on the page, also include it in the footer. Abbreviate the business province in one of the addresses, and spell it out in the second iteration. Abbreviated provinces are sometimes misinterpreted by the crawlers.
Local blog articles
Write blog articles that include content that is written for your local followers. Using local keywords will be adding valuable content to your site.
Check out your business listing on the major search engines
Check out your business listings on Google, Yahoo Local, and MSN Live Search. If your business is not found, you should submit a listing at Google, Yahoo, and Superpages (for Microsoft Live Search).
For each listing, make sure that your contact info is correct, your business description is complete, and that it uses the same keywords that you are using on your web site. Make sure that your description has all the info that your potential customers will need to contact you. Include the county in addition to the city on your business listing. Finally, check out any photos of your business on the business directories, and provide better photos when you can.
Get your business rated
Ask your satisfied customers to write reviews and rate your business at Google, Yahoo, and MSN. Ask them to use the same keywords that you use in the business description and on your web site as part of their review. Don’t add too many reviews over a short period of time, and make sure that the reviews are very unique.
Solicit local links
Find a bunch of web directories that are local to your area, and ask them to link to your web site. Contact your local chambers of commerce (there are 2 in Ottawa) and ask them to link to your business from their web site.
Check out your competition
Do a local search for your business keywords (i.e. Web Design, Ottawa, ON) and see who your competition is. Find out who is linking to your competitors and investigate whether you can get the same sites to link to your business website. The links can be determined by going to Yahoo and typing “linkdomain:” and then your competitor’s web site (i.e. linkdomain:www.yourcompetitorssite.com). Click on “inlinks” in the results page.
Check inlinks for your site as well, and see who is linking to you. Make sure that the information on those sites is correct, and contact them if it isn’t.
Verify directory information
Check out your business listing on your local phone company site and other local phone directory sites. Make sure that your business information and description are what you want. Also, make sure that your information is correct at InfoUSA, Amacai, and Acxiom, which are major sources of local business data licensed by many directories.
Create separate web pages for different cities/regions
If your business serves multiple cities or regions, consider creating separate web pages for the different locals. It will take some time, but can really pay off in the end. To avoid duplicate content issues, be sure to have very unique, relevant content on each of the local specific pages. You can use online plagiarism tools to be sure your not content stealing. Be sure to include the county in addition to the city in describing your business.
by Ryan Grassie - Aug. 21, 2012 at 2:28pm
In today’s online world it’s possible to connect instantly with people all over the planet. Many of the people doing website design and copywriting services come from faraway places with no idea of where Ottawa is on the map. This can create problems when businesses choose to outsource work rather than using local web design companies.
It’s tempting to cut costs by outsourcing your work to providers advertising through the internet, but there are a number of reasons why you’ll be happier with the final results when you use a local Ottawa provider.
As small businesses add websites and internet services to their marketing mix it can be easy to lose sight of local customers who want to ‘see’ the face of who they’re doing business with. Your website should be able to reflect an understanding of the local culture and the local business climate. And, that’s not going to happen if your web designer is in India.
A local web design company has roots in your community, shops in the same kinds of stores and understands the commerce and people in your area. The cultural feel of a particular state is unique; your business caters to that special characteristic and your website should reflect that same feeling.
Good Business Practices- Hiring Local
Your clientele is made up of local people who frequent your business and support their local community. It makes sense that you would do the same for your business needs. It is easier to work with someone in your own state from a logistical point of view. And, if content or design need to be modified or updated you can easily contact the web designer and work to make the necessary changes.
Often, a remote website designer will simply disappear after the original contract has been met (or not) and the business owner is left without a way to address issues. That won’t happen when you’re working with local Ottawa providers. Their reputation is based on references and the good old fashioned word of mouth referral as well as their expertise.
At ForceFive Media, we work with clients looking for web design in the Ottawa area and also across the nation (We do a bunch of work in the USA – But we have a project lead who is from there). Website design is our business; we’re available when you need us. When you come to us for a website design, revamping of content, online marketing, search engine optimization or other services, we will show you a portfolio of work performed for other Ottawa-based businesses. Our commitment is to work with the local communities to enhance their business services.
So, to recap why your business would profit from working with a local Ottawa provider:
- The local web design company knows the community and your business needs.
- Cultural and language barriers are less likely to be present. Local providers speak the same language and work in the same time zone.
- Local providers are available for ongoing work and consultation services.
- When outsourcing web design services you can’t really be sure who is actually doing your work and how committed they will be to your outcome – the best web design for your business needs.
Yes, we might be more expensive than outsourcing work to remote providers or contractors, but we believe that our full book of services and support will enhance your business. Call us today.