by Ryan Grassie - Oct. 16, 2015 at 3:36am
Rich Graphic Text: The websites of 2016 should see a lot of creative use of text that is comprised of lots of images, textures and different patterns. Typography and creative fonts have always been a significant part of any good web design, but with the integration of texts and other graphical elements, it will now be even more important in the overall website look and feel.
Customer Centric Website Design: The idea that your website design should be guided by your customers’ needs sounds self explanatory, but yet it is now only starting to gain traction as a serious consideration in the design process. Customer centric web design promotes designers and site owners to envision the customers’ journey through your website and to optimize the site in order to make the customer’s journey even more rich.
Centered Content – Secondary Pages: A powerful new style that will become ever more prevalent on homepage designs is centered content. This style which places the main message of the page at the center of the viewing area, surrounded by a visual or a smooth textured area that creates a dramatic effect for the viewer. This layout works great on website pages that want to emphasize a minimal amount of content.
Split Content: With centered layouts being used more on content-light pages, pages that carry more punch will also get a facelift with split content layout. Split content divides the screen into wide content areas, not Pinterest like style boxes. The look of each different section can be different, not being dictated by a single design tone. This gives designers an opening for creativity without threatening the clarity of the content hierarchies.
by Ryan Grassie - Mar. 8, 2013 at 2:45pm
We are a proud supporter of our Ottawa Senators. Next home game when you are coming through the parking tunnel check out our new ForceFive Media banner. Go Sens Go!
by Ryan Grassie - Jan. 31, 2013 at 3:08pm
My business is pretty small, just me and two employees, and our product really can’t be sold online. Do I really need to build a website?
This question is one of the most important and most frequently asked questions of the digital business age. Should your small business have a website, even if your business is very small and sells products or services you don’t think can be sold online? The answer is Yes, if you have a business, you should have a website. Period. No question. Without a doubt.
Also, don’t be so quick to dismiss your product as one that can’t be sold online. These days, there’s not much that can’t be sold over the net. More than 40 million shoppers are now online, purchasing everything from e-books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.
Let me clarify one point: I’m not saying you should put all your marketing efforts into selling your product or service over the internet, but if your product is easy to sell online, you should certainly be considering it as part of your plan. You should at the very least have a good presence on the web so that customers, potential hires, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
With that said, it’s not enough that you just have a website. You must have a professional looking website if you want to be taken seriously and not look micky mouse. Since many of your consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind donkeys, your chance at making a good first impression will be gone.
One of the greatest perks about the internet is that it has leveled the playing field when it comes to competing with the big box stores. You have one shot at making a good first impression. With a well-designed website, your little firm can project the image and professionalism of a much larger company. The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for your business, too bad for theirs.
It really doesn’t matter that your business is a small operation, when it comes to benefiting from a website, size does not matter. I don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a well built and designed website, you’re losing business everyday to other companies that do.
The One Exception to the “always need a website” rule
Here’s the exception to the rule: It’s actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, “Hey, look, we take our business very seriously and because of that we have created this wonderful website for our customers!” or it screams, “Hey, look, I let my 15-year-old nephew design my site. Good luck finding anything or viewing it on a mobile device!”
Your website is a very important part of your business and marketing mix. Make sure you treat it as such.