by Ryan Grassie - Dec. 13, 2012 at 4:17pm
Bundle Services or Products
As the holidays approach, customers look for great bargains and gift ideas. Bundle complementary services and products for the holiday season and offer discounts. For example, you could bring in a photographer to take holiday pictures and offer a discount on a picture frame to go with the purchase of any picture package.
Give Out Free Gifts
Retail sales peak between Nov 15 and Dec 27. Buyers are prepared to spend their money, so it is sometimes just a matter of offering them more incentive to come spend money at your business. Give out free gifts to customers who spend a set amount at your business. Offer different levels of gifts for the people that purchase more products and the chance to be entered into a drawing to win a prize.
Have Multiple Promotion Days
You need to create several promotional days during the holiday season to keep the sales momentum going. Do not rely on just one day to generate your holiday sales. Use the month after Black Friday to create as promotional buying days to keep the momentum going.
If you can add value to your store’s offering beyond the promotional savings, then you may be able to grab more business. Offer customers free gift wrapping or free shipping. Offer a service that helps people to think of gift ideas and points shoppers to the correct part of the store to find suggested gifts. If you can help make people’s holiday shopping experience easier, and they may spend more money with your small or medium business.
Partner with Other Businesses
You can increase your company’s visibility if you partner with complimentary sellers and develop a network that customers can use to get what they need. For example, if you own a record and CD store, team up with the stereo store. Send them customers looking for stereo equipment, and they can send you customers looking for music. Share in advertising costs with your partners and lower your marketing costs for the season.