Posts Tagged ‘ottawa graphic design’

Perfecting the Marketing Email

by Ryan Grassie - May. 3, 2017 at 7:38pm

Email marketing allows you to reach your target audience with content that is valuable and relevant to them. Consumers receive a variety of marketing emails each day, which means you need to know how to make the most of your email. Here are a few tips to get you started on email marketing:

Subject line

This part of the email determines whether or not your customer will open the email, which means it must be perfect! Try to keep it short and simple, but powerful enough to grab their attention. You can try asking a question or using emojis to keep them guessing.

Header

Your company logo should be displayed here, as this is the first thing customers will see once they open the email. You might also want to include a tagline. It’s a good idea to hire a graphic designer to set up your email template for you, so your company can look as professional and on brand as possible.

Body

This is the main content of the email. Try to keep sentences and paragraphs short to make sure all the information is read by the customer. Here you can include images, videos, illustrations, bold text, or bulleted lists to keep them engaged. Always double check your sentence structure and grammar as this is a representation of your company.

Signature

Include a line with the name of your company, your website URL and contact information. This will give your customers the opportunity to contact you directly if they wish, or visit your website to find out more about the company.

Social

Directly below your signature, most people have social icons that link to social media accounts. This is helpful because it gives customers another chance to interact with and learn more about your company and updates that may be relevant to them.

If you’re thinking of creating an email template for you company, we can help! Contact us today to learn more.