by Ryan Grassie - May. 16, 2012 at 4:21pm
Local search engine marketing is a big key to the success of many local businesses.
There are many local SEO techniques that can be used to achieve positive results from local marketing, but one major thing that some business owners often overlook is the concept of local search marketing.
Using the proper search engine marketing techniques will enable you to increase your business with local traffic. For example instead of targeting “Nike Shoes” instead target “Ottawa Nike Shoes” and because the term is local you have a much higher chance of success. We will get into the details of this more below.
Local Search Engine Optimization in Ottawa (or anywhere)
Local search engine optimization can be a little tricky, but by incorporating it into your marketing plan you can see an increase in sales that would not have been possible without this marketing technique.
Local search optimization can be achieved in a number of ways and can be especially important for small businesses.
Many people will perform a local search when looking for a particular product or service. This can be especially important for small business owners as most, if not all, of their business comes from within their local community.
This is why it is important to be sure your website is optimized for your location as well as your business.
Making sure your city or town and the surrounding areas are part of your local search engine optimization tactics is a key in being able to increase your business with local traffic.
If you do business in Ottawa, Ontario then you will want people in Ottawa to be able to find your business quickly and easily when doing a search for the products or services you offer.
By using local search optimization methods, not only will people in Ottawa be able to find your company when doing a search, but you can also get more traffic from people in surrounding areas like Kanata, Stittsville, Orleans, etc by optimizing results for those areas.
Optimizing for Local Ottawa Searches
Optimizing your website for local search results can be especially profitable due to the fact that people searching for something are more than likely interested in buying it.
There is a need or a want for the product or service, and by being able to find your product or service easily it will not only result in an increase in traffic, but an increase in sales as well.
If you would like to increase your business with local traffic by using local search engine optimization, you basically have three choices.
You can learn local search optimization techniques by educating yourself through the wealth of information available on the Internet, taking classes or courses in search engine optimization, or hiring a local search optimization company (ahem 😉 to do the work for you.
Whatever avenue you decide to take, increasing your business with local traffic is something that every business owner can achieve with the proper techniques.