Inbound Links and Google Ranking
by Ryan Grassie - Mar. 1, 2012 at 2:31am
Inbound links are a very important part of any successful search engine optimization campaign. Inbound links are the number one factor in Google’s determination of your Page Rank, which has a major influence on your position in their search results. Since Google accounts for roughly 90% of the searches performed on the internet, inbound links are very important if you’re looking to reach the majority of internet users.
Inbound links are defined as links found elsewhere on the internet that direct users to your site only. Inbound links differ from reciprocal links, which occur when someone links to your site and your site links back to them in turn. While these do factor into Google’s Page Rank assessment and other search engine algorithms, they do not carry the same weight that one way, inbound links do. In addition to increasing your Page Rank and appealing to search engines, inbound links also work to increase traffic to your site.
There are different kinds of inbound links. In general, there are text and graphic based links. However, studies have shown that text based inbound links are more effective at both garnering more traffic and improving your Page Rank. In fact, depending on the text itself and its keywords, textual inbound links themselves can even have an effect on your rank and position.
Another important factor is the quality of your inbound links. In terms of page ranking, getting inbound links from just about anywhere can help. However, if the inbound link contains a relevant keyword to your site, Google will give it even more value. And when it comes to increasing traffic, the best inbound links come from sites with content relevant to yours. The better your traffic and the more inbound links you have, the better your search engine marketing strategy, so try to get inbound links from sites, directories and forums that are relevant to the subject matter of your own site.
Just remember – content is king! Google wants to show the most relevant sites related to the search term so having your page setup properly, and proving valuable content will get users to your site and they in turn will link to your site. Blogs can play a huge role in this.
Couple of ways to get inbound links:
- Post comments to relevant forums with your url
- Add your site to both paid and free directories in categories that are relevant to what you do
- Have a blog with valuable fresh content that other can link to