Archive for June, 2014

Understanding SEO

by Ryan Grassie - Jun. 23, 2014 at 4:51pm

Search engine optimization is the process of getting traffic from free listings on search engines. Websites are shown and ranked based on what the search engine considers most relevant to users.

Search engines, such as Google and Bing, are considered a system that gives answers to peoples questions. These engines use an algorithm to rank websites based on specific qualities they display.

Words

Choosing specific language will help with your websites SEO. Search engines will pick up on certain words used. Therefore, using key words that are directly related to the topic of your website, or what your business does, will boost your ranking on search engines. Words are a large part of SEO and they definitely matter. When putting together a website take the words you use into account.

Titles

Although page titles are not directly seen on websites (seen in the code), they too have a huge impact on a websites ranking on search engines. Using specific titles in your code will help a websites SEO. For example, if the website you created is for your construction business, using words and titles that pertain directly to construction will make you more popular on search engines. Titles often summarize web pages, so picking the right title is important.

Links

Links between websites matter. Websites linking to other websites acts as a positive recommendation. Search engines will pick up on websites that have a lot of outside links pointing to it. But you have to be careful because negative links can also be out there. Some people create links to promote their own websites, which can deteriorate your website’s search engine ranking.

Social Media Marketing

by Ryan Grassie - Jun. 20, 2014 at 6:23pm

The amount of time a person spends using social media on their phone, tablet or computer is constantly on the rise. Not having such portable devices is rare and taboo nowadays. And as the number of devices and hours of usage grow, businesses must follow along with the social trends.

Social media is a very powerful medium for getting information to consumers quickly and efficiently. The virality posts can receive on social media is huge in attracting and interacting with consumers. And as these platforms continue to grow having a positive appearance across many is key for marketing.

Relevant Content

No one likes that annoying Facebook or Twitter account that creates posts every two minutes with useless information. The best way to attract key market consumers is by writing posts that have relevant information. Think about posting useful information that catch peoples attention, whether that is with relevant articles, questions, or promotions. People want to read interesting information that obviously has something to do with your business.

Target Audience

The most basic thing to figure out when making marketing decisions is who your target audience is. Knowing who your target audience is can then be applied to your social media strands. Posting information that will apply to this audience is a smart way to get your name out there.

Specific strands of social media also apply to different target markets. Therefore, you have to make decisions on which ones most suit your consumer base. For example, using LinkedIn as a platform isn’t a smart idea for every business because only a specific audience uses it on a daily basis.

Consistency

Yes, keeping social media pages up to date can be hard, but disappearing for months at a time isn’t a good marketing strategy. By frequently engaging with your social media community you can create relationships that will greatly benefit you. Creating a social media schedule is the best way to remind yourself to post information and keep all of it up to date. Audiences will more likely follow you if you have consistent posts across all social threads.