Archive for August, 2012

ForceFive Media Major Sponsor for Carp Fair 2012

by Ryan Grassie - Aug. 29, 2012 at 7:51pm

We look forward to seeing everyone at the 2012 Carp Fair this year. We are very proud to be a major sponsor.

Why Use a Local Ottawa Website Design Firm?

by Ryan Grassie - Aug. 21, 2012 at 2:28pm

In today’s online world it’s possible to connect instantly with people all over the planet. Many of the people doing website design and copywriting services come from faraway places with no idea of where Ottawa is on the map. This can create problems when businesses choose to outsource work rather than using local web design companies.

It’s tempting to cut costs by outsourcing your work to providers advertising through the internet, but there are a number of reasons why you’ll be happier with the final results when you use a local Ottawa provider.

As small businesses add websites and internet services to their marketing mix it can be easy to lose sight of local customers who want to ‘see’ the face of who they’re doing business with. Your website should be able to reflect an understanding of the local culture and the local business climate. And, that’s not going to happen if your web designer is in India.

A local web design company has roots in your community, shops in the same kinds of stores and understands the commerce and people in your area. The cultural feel of a particular state is unique; your business caters to that special characteristic and your website should reflect that same feeling.

Good Business Practices- Hiring Local

Your clientele is made up of local people who frequent your business and support their local community. It makes sense that you would do the same for your business needs. It is easier to work with someone in your own state from a logistical point of view. And, if content or design need to be modified or updated you can easily contact the web designer and work to make the necessary changes.

Often, a remote website designer will simply disappear after the original contract has been met (or not) and the business owner is left without a way to address issues. That won’t happen when you’re working with local Ottawa providers. Their reputation is based on references and the good old fashioned word of mouth referral as well as their expertise.
At ForceFive Media, we work with clients looking for web design in the Ottawa area and also across the nation (We do a bunch of work in the USA – But we have a project lead who is from there). Website design is our business; we’re available when you need us. When you come to us for a website design, revamping of content, online marketing, search engine optimization or other services, we will show you a portfolio of work performed for other Ottawa-based businesses. Our commitment is to work with the local communities to enhance their business services.

So, to recap why your business would profit from working with a local Ottawa provider:

  • The local web design company knows the community and your business needs.
  • Cultural and language barriers are less likely to be present. Local providers speak the same language and work in the same time zone.
  • Local providers are available for ongoing work and consultation services.
  • When outsourcing web design services you can’t really be sure who is actually doing your work and how committed they will be to your outcome – the best web design for your business needs.

Yes, we might be more expensive than outsourcing work to remote providers or contractors, but we believe that our full book of services and support will enhance your business. Call us today.

Have a Website, Have a Business, Getting Leads?

by Ryan Grassie - Aug. 8, 2012 at 2:03pm

eMarketer reports this week that the corporate website is second only to referrals in terms of lead generation for B2B firms. Yet more than 4 out of 5 (84%) said that their website was not performing to their expectations in terms of generating leads. And not just leads, but quality leads.

Well, what do we expect? As B2B organizations, we typically take our website for granted. We build it, make updates every once in a while… maybe when Bob quits or Jane joins the company we update it, or maybe even throw up a press release.

What do you WANT your website to be? If it is simply a brochure on the Internet, then you can leave it alone, wait for your sales reps to point people to the site… and cross your fingers that it supports your efforts.

OR you can look at a website as what it should be – a lead generation engine. This takes time and investment. The type of time that I am taking to write this blog for example. Writing blogs, creating content is the number one way to drive traffic to your site. And not just traffic – qualified leads. Individuals who are searching on the topic that you are writing about.

In this case, ForceFive builds websites, and ensures their high performance and ROI over time by regularly “ghost” blogging for our clients – creating thought leadership and more importantly, incoming leads. A website should be delivering sales opportunities. If yours isn’t, you have work to do. And I get it – no one wants more work… but we want and NEED sales. You work at getting sales… right?

This requires offering compelling, free content in the form of blogs, white papers, and e-newsletters – and sometimes requiring registration for access.

If you’re interested in learning more about how your website can drive sales, please drop me an email and I’ll share more with you about how ForceFive Media can turn a small investment into big business.

Updated Portfolio

by Ryan Grassie - Aug. 3, 2012 at 8:01pm

We finally got around to updating our online portfolio. Although not all our work is up there, we have added around 10 new projects for you to browse. Most are Ottawa area websites or logo designs. Some are from the Ohio area in the United States. We love hearing feedback!

ForceFive Media Sponsoring Russell Fair for 2012

by Ryan Grassie - Aug. 2, 2012 at 6:21pm

We are always about supporting the community that we live in. What a better way then to sponsor the Russell Fair this year for 2012. Look forward to seeing you there!