Archive for May, 2012

The Importance of Local Search Traffic in Ottawa

by Ryan Grassie - May. 16, 2012 at 4:21pm

Local search engine marketing is a big key to the success of many local businesses.

There are many local SEO techniques that can be used to achieve positive results from local marketing, but one major thing that some business owners often overlook is the concept of local search marketing.

Using the proper search engine marketing techniques will enable you to increase your business with local traffic. For example instead of targeting “Nike Shoes” instead target “Ottawa Nike Shoes” and because the term is local you have a much higher chance of success. We will get into the details of this more below.

Local Search Engine Optimization in Ottawa (or anywhere)

Local search engine optimization can be a little tricky, but by incorporating it into your marketing plan you can see an increase in sales that would not have been possible without this marketing technique.

Local search optimization can be achieved in a number of ways and can be especially important for small businesses.

Many people will perform a local search when looking for a particular product or service. This can be especially important for small business owners as most, if not all, of their business comes from within their local community.

This is why it is important to be sure your website is optimized for your location as well as your business.

Making sure your city or town and the surrounding areas are part of your local search engine optimization tactics is a key in being able to increase your business with local traffic.

If you do business in Ottawa, Ontario then you will want people in Ottawa to be able to find your business quickly and easily when doing a search for the products or services you offer.

By using local search optimization methods, not only will people in Ottawa be able to find your company when doing a search, but you can also get more traffic from people in surrounding areas like Kanata, Stittsville, Orleans, etc by optimizing results for those areas.

Optimizing for Local Ottawa Searches

Optimizing your website for local search results can be especially profitable due to the fact that people searching for something are more than likely interested in buying it.

There is a need or a want for the product or service, and by being able to find your product or service easily it will not only result in an increase in traffic, but an increase in sales as well.

If you would like to increase your business with local traffic by using local search engine optimization, you basically have three choices.

You can learn local search optimization techniques by educating yourself through the wealth of information available on the Internet, taking classes or courses in search engine optimization, or hiring a local search optimization company (ahem 😉 to do the work for you.

Whatever avenue you decide to take, increasing your business with local traffic is something that every business owner can achieve with the proper techniques.

Google Says Content, Not Tricks Is the Key to Optimization

by Ryan Grassie - May. 4, 2012 at 2:57pm

Just what we have been preaching to our clients for years. Google made some big moves in changing the way their algorithm ranks sites. The changes are designed to penalize “over-optimization.” What does over-optimization mean? Well, as a firm that avoid the use of tricks, favoring content to drive traffic – I can tell you that if you’ve been in marketing for more than a week, you’ve gotten a call from a firm that specializes in this – usually from India.

Search Engine Optimization (SEO) firms charge big bucks for monthly services that include creating thousands of fake landing pages, creating “ping-backs” by commenting on other posts, and a number of other nefarious, but previously effective tactics.

So what is Google rewarding with the coveted top spots on searches? Content. They will be rewarding organizations that are “making great sites for users, not just algorithms.”

This trend is not new, but it is nice to get a rare peak behind the mysterious Google curtain as their comments make their recent trend into an “official” position. Article on the changes. 

This is fantastic for our clients and, quite frankly, a trend we’ve been seeing for years, albeit unofficial and never made public in the way Google did last week. It is high-quality content and smart, targeted optimization that gets results. Stay away from the tricks.

So what are the best practices? Here are just a few of ForceFive’s:

  • Creating a handful (not hundreds) of extremely relevant and targeted landing pages
  • Ensuring that your site is complete with meta tags, category tags,
  • Creating URLs with search friendly terms embedded
  • Making sure your keywords are peppered throughout the content
  • Including a Google xml sitemap so Google and other engines automatically see new pages
  • Backlinks from relevant sites – leverage your partners and help each other

Most importantly, your website is not a brochure that you print, put aside for a year and then refresh. Blogging on your site creates new, fresh content with keywords that will drive traffic. In this case, I want people looking for effective Google search tactics, websites that drive traffic, and Google search best practices.

Let us know how we can help you effectively drive traffic to your site – no tricks, just solid content. Another benefit of content over tricks? Tricks never strengthened a brand or create thought leadership the way blogs do.