Posts Tagged ‘SEO’

Important Things to Include in Your Digital Marketing Strategy

by Ryan Grassie - Mar. 28, 2019 at 6:57pm

In order to successfully promote and sell your products and services online, it’s important to have a strong digital marketing strategy. Here are a few things you should consider to optimize your website and business. 

Website

Part of a good digital marketing strategy is to direct potential customers to your website. It’s key to have a website that not only attracts customers, but also makes them want to stay. The design of a website has a huge impact on the user experience for your visitors. Making the navigation of the website simple and easy, providing clear content, and ensuring the speed of your site is as fast as possible are all things you will want to focus on.

Social Media

Social media marketing plays a key role in your overall digital marketing strategy. To put it simply, it is nothing more than the use of social media platforms to promote your business and the products and services you offer. By using social media platforms you gain more traffic and attract more of your targeted audience. One of the best parts about using social media to advance your digital marketing is that it is believed to be the most cost effective marketing tool to advertise, very time efficient, and appeals directly to people in a specific community.

SEO

Search engine optimization (SEO) can allow your website to rank higher than your competitors when being searched, which in turn can drive more traffic to your website and result in more business. SEO has evolved so much that many small businesses need SEO services as a full time job. To get the most out of your SEO you may want to think about who your target audience is and what they are searching for, as well as optimizing your website for mobile browsing.

Paid Advertising

If you have the budget, paid advertising can really help bring your digital marketing strategy to the next level. There are several kinds of paid advertising like pay-per-click, pay-per-impression, banner ads, and display ads. Efficient marketing campaigns capitalize on all channels for advertising, but depending on your budget you may want to start with the more inexpensive options like text ads on Google Adwords or Facebook. The end goal is to increase traffic to your business, so the more you can afford on paid advertising the better!

Need help with your digital marketing strategy? We can help you figure out the best paths for your business and help you optimize each path to be successful. Contact us to chat!

Inbound Links and Google Ranking

by Ryan Grassie - Mar. 1, 2012 at 2:31am

Inbound links are a very important part of any successful search engine optimization campaign. Inbound links are the number one factor in Google’s determination of your Page Rank, which has a major influence on your position in their search results. Since Google accounts for roughly 90% of the searches performed on the internet, inbound links are very important if you’re looking to reach the majority of internet users.

Inbound links are defined as links found elsewhere on the internet that direct users to your site only. Inbound links differ from reciprocal links, which occur when someone links to your site and your site links back to them in turn. While these do factor into Google’s Page Rank assessment and other search engine algorithms, they do not carry the same weight that one way, inbound links do. In addition to increasing your Page Rank and appealing to search engines, inbound links also work to increase traffic to your site.

There are different kinds of inbound links. In general, there are text and graphic based links. However, studies have shown that text based inbound links are more effective at both garnering more traffic and improving your Page Rank. In fact, depending on the text itself and its keywords, textual inbound links themselves can even have an effect on your rank and position.

Another important factor is the quality of your inbound links. In terms of page ranking, getting inbound links from just about anywhere can help. However, if the inbound link contains a relevant keyword to your site, Google will give it even more value. And when it comes to increasing traffic, the best inbound links come from sites with content relevant to yours. The better your traffic and the more inbound links you have, the better your search engine marketing strategy, so try to get inbound links from sites, directories and forums that are relevant to the subject matter of your own site.

Just remember – content is king! Google wants to show the most relevant sites related to the search term so having your page setup properly, and proving valuable content will get users to your site and they in turn will link to your site. Blogs can play a huge role in this.

Couple of ways to get inbound links:

  • Post comments to relevant forums with your url
  • Add your site to both paid and free directories in categories that are relevant to what you do
  • Have a blog with valuable fresh content that other can link to