Posts Tagged ‘SEO Ottawa’

Important Things to Include in Your Digital Marketing Strategy

by Ryan Grassie - Mar. 28, 2019 at 6:57pm

In order to successfully promote and sell your products and services online, it’s important to have a strong digital marketing strategy. Here are a few things you should consider to optimize your website and business. 

Website

Part of a good digital marketing strategy is to direct potential customers to your website. It’s key to have a website that not only attracts customers, but also makes them want to stay. The design of a website has a huge impact on the user experience for your visitors. Making the navigation of the website simple and easy, providing clear content, and ensuring the speed of your site is as fast as possible are all things you will want to focus on.

Social Media

Social media marketing plays a key role in your overall digital marketing strategy. To put it simply, it is nothing more than the use of social media platforms to promote your business and the products and services you offer. By using social media platforms you gain more traffic and attract more of your targeted audience. One of the best parts about using social media to advance your digital marketing is that it is believed to be the most cost effective marketing tool to advertise, very time efficient, and appeals directly to people in a specific community.

SEO

Search engine optimization (SEO) can allow your website to rank higher than your competitors when being searched, which in turn can drive more traffic to your website and result in more business. SEO has evolved so much that many small businesses need SEO services as a full time job. To get the most out of your SEO you may want to think about who your target audience is and what they are searching for, as well as optimizing your website for mobile browsing.

Paid Advertising

If you have the budget, paid advertising can really help bring your digital marketing strategy to the next level. There are several kinds of paid advertising like pay-per-click, pay-per-impression, banner ads, and display ads. Efficient marketing campaigns capitalize on all channels for advertising, but depending on your budget you may want to start with the more inexpensive options like text ads on Google Adwords or Facebook. The end goal is to increase traffic to your business, so the more you can afford on paid advertising the better!

Need help with your digital marketing strategy? We can help you figure out the best paths for your business and help you optimize each path to be successful. Contact us to chat!

The Future of Online Marketing

by Ryan Grassie - Oct. 11, 2012 at 12:25am

In the world of online marketing, social media and the art of SEO are evolving at an incredible pace.

Consider these interesting statistics: Google sites handle about 88 billion queries a month and twitter is now approaching 20 billion. Wild eh?

Also, Facebook added over 200 million users in less than 12 months and Hitwise is saying that Facebook tops Google in weekly web traffic now.

Social media is blazing hot, but is by no means mutually exclusive of search. Search has expanded beyond Google and marketers must now consider other search channels such as internal Facebook search and mobile search as channels where customers are now looking for products and services.

The cross-roads of search engine and social media innovations are in flux with dynamics of changing consumer preferences for information discovery, consumption and sharing.  In the speed of all this change is an opportunity for marketers to execute an active marketing strategy that converges the disciplines of search, social media, content and online public relations.

I believe the future of marketing brings the best of these disciplines together. To meet consumer needs, whether it’s B2B or B2C, it’s inevitable that PR will know SEO and Social Media Marketers with be versed in media relations.

Because there are so many online information sources, companies sales cycles are getting longer. Customers expect more than being presented with features and benefits followed by a call to action.

For marketers, it’s not better to just give more. “Better” is better. Better content, better visibility in all the places customers might looking or influenced by. It also means a better experience in brand / consumer interactions.

For example, online searchers expect not only to find what they’re looking for on a search engine, but to interact with the results through commenting, rating, joining as well as buying. A purchase is just the start of social engagement with customers and customer marketing with social media continues to be a growth area.

Active online marketing pays attention to those customer needs and creates a dynamic cycle of social and search interaction.

There are so many changes and much to look forward to in 2013 and beyond. Here are three areas in particular (of many) that I think marketers should pay attention to in the coming years:

Content Marketing –  Good content extends beyond the browser and includes mobile, social and any other kind of search.  This trend is only going to continue and get increasingly competitive for those that can’t afford professional writers.

Content Curation – The sheer volume of content out there now is overwhelming with social publishing platforms online and mobile making it incredibly easy to create and share. Original content writing is very expensive and creatively challenging in the long term. Content curation serves as an efficient model for marketers to engage consumers as a source of signal amongst the noise.

Social Commerce – Companies like Minneapolis based Alvenda are empowering ecommerce on Facebook with brands like Brooks Brothers, Delta Airlines and Best Buy. It’s still early days for social commerce but if companies can make it part of the social experience, I think it will serve as true channel for Social Media ROI.

I think the future of marketing is dynamic, challenging and full of promise for companies that can commit themselves to a process of testing, engagement, coordinating cross channel efforts and refinement.