Posts Tagged ‘marketing in ottawa’

Important Things to Include in Your Digital Marketing Strategy

by Ryan Grassie - Mar. 28, 2019 at 6:57pm

In order to successfully promote and sell your products and services online, it’s important to have a strong digital marketing strategy. Here are a few things you should consider to optimize your website and business. 

Website

Part of a good digital marketing strategy is to direct potential customers to your website. It’s key to have a website that not only attracts customers, but also makes them want to stay. The design of a website has a huge impact on the user experience for your visitors. Making the navigation of the website simple and easy, providing clear content, and ensuring the speed of your site is as fast as possible are all things you will want to focus on.

Social Media

Social media marketing plays a key role in your overall digital marketing strategy. To put it simply, it is nothing more than the use of social media platforms to promote your business and the products and services you offer. By using social media platforms you gain more traffic and attract more of your targeted audience. One of the best parts about using social media to advance your digital marketing is that it is believed to be the most cost effective marketing tool to advertise, very time efficient, and appeals directly to people in a specific community.

SEO

Search engine optimization (SEO) can allow your website to rank higher than your competitors when being searched, which in turn can drive more traffic to your website and result in more business. SEO has evolved so much that many small businesses need SEO services as a full time job. To get the most out of your SEO you may want to think about who your target audience is and what they are searching for, as well as optimizing your website for mobile browsing.

Paid Advertising

If you have the budget, paid advertising can really help bring your digital marketing strategy to the next level. There are several kinds of paid advertising like pay-per-click, pay-per-impression, banner ads, and display ads. Efficient marketing campaigns capitalize on all channels for advertising, but depending on your budget you may want to start with the more inexpensive options like text ads on Google Adwords or Facebook. The end goal is to increase traffic to your business, so the more you can afford on paid advertising the better!

Need help with your digital marketing strategy? We can help you figure out the best paths for your business and help you optimize each path to be successful. Contact us to chat!

4 Reasons To Include Content Marketing In Your Marketing Strategy

by Ryan Grassie - Mar. 10, 2019 at 8:04pm

Content marketing involves the creation and sharing of online material like blogs, videos, and social media posts that are geared towards stimulating interest in a brands products or services without explicitly promoting the brand itself. This is done through a strategic marketing approach focusing on distributing valuable, relevant content in the hopes of gaining the trust and loyalty of potential customers.

Educate Your Audience

You can use content to inform your customers about a problem they may have, and a solution to fix it. For example, let’s say you are a fitness coach. Your content can teach your audience about workout problems they may be having, and how to correct those mistakes to train better and harder.

Encourage Engagement

When you produce content for your audience, you create opportunities for them to get more involved. Giving customers the ability to follow your social media platforms, leave comments on blogs, and share video posts with friends creates tons of user engagement that can spread fast.

Improve SEO

Good content and good SEO go hand-in-hand. SEO enables search engines to find your content, and great content will perform better in search engines. By formatting your content to appeal to both humans and search engines, it is more likely that your content will be seen by your target audience. Focusing on headlines, subheadings, and the specific words you use in your posts will all play a role in your SEO.

Business Growth

Content boosts business growth. The right type of content, placed on the right platforms at the right time will attract more people to your business. Bottom line, as more of an audience views your content, more of your audience will turn into customers, and more customers means more revenue for your business.

Want to know more about content marketing? We can help you find ways to incorporate it into your marketing plan. Contact us to chat about Ottawa marketing services!

Website Do’s and Don’ts

by Ryan Grassie - May. 5, 2017 at 5:48pm

When it comes to your website there are certain things you should have and things to avoid. We can help your company determine the best path to take for your website.

Here are some important things to have and some to stay away from:

  • DO invest in creating a professional and secure website for your business.
  • DO make it possible to contact you easily from the homepage.
  • DO bucket your content by theme and importance to your clients.
  • DO add your social buttons and a company blog.
  • DO add your business reviews and testimonials to your website homepage.
  • DON’T underestimate the importance of an easy to navigate website to generate leads.
  • DON’T bury or over complicate your contact form, this is an important part of your website.
  • DON’T publish irrelevant content with too many links, videos on auto-play or distracting pop-ups.
  • DON’T make it hard for a customer to find what they are looking for or they will leave within 30 seconds.
  • DON’T miss out on updating content. Blogs should be updated frequently to help get your site crawled by search engines more often.

If you are an Ottawa business and need help with your website design, get in contact with us! We’re here to help!