by Ryan Grassie - Oct. 16, 2015 at 3:36am
Rich Graphic Text: The websites of 2016 should see a lot of creative use of text that is comprised of lots of images, textures and different patterns. Typography and creative fonts have always been a significant part of any good web design, but with the integration of texts and other graphical elements, it will now be even more important in the overall website look and feel.
Customer Centric Website Design: The idea that your website design should be guided by your customers’ needs sounds self explanatory, but yet it is now only starting to gain traction as a serious consideration in the design process. Customer centric web design promotes designers and site owners to envision the customers’ journey through your website and to optimize the site in order to make the customer’s journey even more rich.
Centered Content – Secondary Pages: A powerful new style that will become ever more prevalent on homepage designs is centered content. This style which places the main message of the page at the center of the viewing area, surrounded by a visual or a smooth textured area that creates a dramatic effect for the viewer. This layout works great on website pages that want to emphasize a minimal amount of content.
Split Content: With centered layouts being used more on content-light pages, pages that carry more punch will also get a facelift with split content layout. Split content divides the screen into wide content areas, not Pinterest like style boxes. The look of each different section can be different, not being dictated by a single design tone. This gives designers an opening for creativity without threatening the clarity of the content hierarchies.