by Ryan Grassie - Mar. 2, 2012 at 1:29pm
Blogging is a fantastic way to create value to your website customers. But there is another major plus of online blogs - they naturally attract search engine traffic. Blogs already have optimized site architecture – meaning the way they are setup (or should be setup if done properly) makes them highly visibly and indexed by search engines. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.
Blog Directories and Site Submission
If you haven’t already submitted your blog to some free directories, you are missing out on some great one-way links. But before you start searching for them and submitting, you should know a a few tips on how to optimize your blog. Then your new articles can help your site get the best keyword placement in the major search engines.
Blogs and SEO – Keywords
You have a choice to make. You can target a really general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more leads and sales. They may not get you the most traffic, but they often bring the most profit. Keywords like this can be determined using any number of traffic estimating tools out there. The good ones also show the level of competition for any given keyword.
More Web Site Traffic and More Sales? Not Always
You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers. Keep this in mind when writing blog articles and target more specific keyword strings when possible. Adding a local spin to your blog titles and content may be that difference. For example instead of targeting “Nike Shoes” if you target “Ottawa Nike Shoe Store” you will get much less traffic, but anyone who does find it and clicks on it surely is a highly targeted user.
Length of Search Query is a Factor
A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.
Target Your Blog for More Traffic and Sales
Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004. As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.