Archive for the ‘WordPress’ Category

Why Use WordPress For Your Business Website?

by Ryan Grassie - Mar. 23, 2015 at 3:11pm


WordPress was originally designed as a platform for blogging but since then it has grown into an enterprise level CMS system. With a some modification it can be used to run your entire business website with or without a blog section (or call it news). The fact that WordPress was originally designed as a blogging platform gives it some compelling advantages over most other CMS systems.

It can be optimized for easily adding and changing your content content – even by non-technical users. Also getting good search engine rankings (SEO rankings) requires fresh and more importantly unique content being added on a regular basis. You need a content management system that does’nt get in your way when you want to update your business website with a new page or blog item.

So why is WordPress a good choice for your business website?

The Top Five Reasons to Use WordPress for Your Business Website


  • SEO Rankings – WordPress provides great search engine optimization (SEO) stock right out of the box. There are a some tweaks we can make that make it even more powerful for your business. We have done this for many of our clients.
  • Adding Content – it’s so easy to update content on your website without knowing any HTML coding.  Do you hate the idea of having to learn a complex HTML editor tool like Dreamweaver? Do you have to ask your web guy every time you want to make a small change to your website? Once WordPress is set up for your business, you can easily create new pages or edit existing pages using a simple rich text editor. No coding skills necessary.
  • Plugins and Extensions – There is a thriving community of developers creating themes and plug-ins. We can use these to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to re-invent the wheel.
  • Support – If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you. There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!
  • Custom Look – You don’t have to have that templated look. Firms like ForceFive Media and others can tailor the look to be however you want it. Then you get all the great looks of a custom design with the rich feature set of a WordPress backend!


WordPress for Business Owners – Understanding Why You Should Use It

by Ryan Grassie - Mar. 8, 2013 at 10:26pm

Ottawa WordPress Experts

Way back in the golden days (hahaha) of website design (you know, the 1990’s) people created their corporate websites using static HTML pages. These websites are made up of different physical files – a separate physical file for each web page. Every time you went to update the site, you had to upload a new file via ftp. There were also some major limitations on the ways you could design, layout and add functionality.

In our humble (but very experienced 🙂 opinion, anyone still using one of these 1990’s outdated websites is a nut job.

Flash forward to today and the most popular platforms for building a website is a thing called WordPress. When most non-technical people think of WordPress, they think of a blogging system. WordPress has an identity crisis. WordPress is far more than for blogging. WordPress is an open-source content management system (CMS) with incredibly powerful capabilities that come right our of the box. And more functionality is easy with the addition of plugins.

What in the name of Jebas does that mean?

A content management system is a platform for managing the content (pages, blogs, articles, news, etc) on your corporate website. There are many many content management systems on the market, but honestly, you dont need to look anywhere else then WordPress.

What’s so awesome about WordPress?

For starters – WordPress is an open source. This means it is free to use…Bonus! Because access to WordPress support is so easy, developers from all over the globe have added to the WordPress community. WordPress has a huge following of technical supporters, and this translates directly into new  plugins, capabilities, and other cool functionality advances to the platform. Developers are also constantly creating new WordPress themes and doing things that make WordPress better. This translates into cool things for free for your business!

Why do we love WordPress?

All that global collaboration has made WordPress into the coolest, simplest content management system on the market – period. Not only is it easy for us to design and develop unreal websites using WordPress but it makes updating it from your end easy also. You dont need to pay us to develop functionalities that are already available as plugins. Once we have your website up and running for you, we then train you on how to keep your new website updated. This saves time, and lots of support costs down the road. Its win-win!

5 Reasons to Use WordPress For Your Real Estate Website

by Ryan Grassie - Mar. 16, 2012 at 3:41am

Fire number 5

So, you’ve decided to launch a blog or real estate website? Chances are you’re not building it by yourself. That being the case, your next choice should be about which CMS (content management system) you’ll use to simplify all the activities you’d rather not have to be an expert on. Of the platforms out there WordPress has emerged as the clear leader. Here are some reasons why.

1. Popularity

WordPress is currently the most popular CMS in use on the Internet. All in all, almost 15 percent of all websites are on the Internet today are powered by WordPress, and 22 percent of new websites are choosing it. Why is this a good thing? Well, first of all, WordPress is open source, which means that the hundreds of thousands of developers who use it can contribute to improving its quality. This is why WordPress can release software updates more often than most technology companies, helping to keep your site secure.

WordPress’s popularity among regular site owners has a similar benefit. The more site owners there are using it, the more feedback the software receives, and the quicker bugs are fixed. Finally, the market for plugin developers and theme designers is robust and profitable. As of August 2011, WordPress has over 17,000 plugins and 1,500 free themes. Because so many people are competing to create great high-quality themes and plugins, you end up with a superior product.

2. Ease of Use

Once you’re up and running, it’s incredibly simple to add content in the form of blog posts, pages, photos, listings, videos, music, etc. You name it, if it can be consumed on the Internet, you can add it to your WordPress site. Do this consistently and you’ll develop inbound links, improving your organic search results like the pros do.

3. Search Engine Optimization

WordPress is ready to play nice with search engines right out of the box. Its setup makes it easy for Google to crawl your website and collect information for its database. When it comes to blogging, WordPress can make you an SEO superstar with meta tags, customizable URL slugs, permalinks, trackbacks, and pinging—all designed to provide interactivity with other blogs (and their readers) and make your content accessible to search engines. Finally, there are plenty of free or low cost third-party plugins designed specifically for search engine optimization.

4. Power

Some people assume that because it’s a ready-made content management system, WordPress is meant for people and companies that don’t have the cash or the expertise to build a “real” website from scratch. But beneath WordPress’s user-friendly chassis is a seriously powerful engine that can handle just about anything you or your customers can dish out. In fact, some of the world’s most successful companies and highly trafficked websites use the WordPress platform as their foundation, including Mashable, The New York Times, CNN, Forbes, TechCrunch, Reuters, General Motors, UPS, eBay, Volkswagen, and Sony.

Although the core WordPress system is pretty basic, there are a great many ways to add on: custom web design and functionality, data integrations, user management tools, syndication tools, commenting systems, media management tools, web hosting, etc. You’ll have to pay for many of these additions, but because the core system is free, it’ll reduce your overall price tag.

5. Versatility

WordPress has tons of developers working on tons plugins, and many of these perform functions that are especially useful for real estate professionals. WordPress’s many features give you the ability to perform and provide a wide variety of real estate-specific tasks and services for your customers, including:

  • Show property listing data
  • Integrate map data
  • Share with social media
  • Post on Craigslist
  • Syndicate content
  • Syndicate listing data
  • Create forums and favorites lists
  • Set and show pricing levels
  • Enable subscriptions
  • Show geotargeted information
  • Provide CRM integration
  • Capture leads
  • Integrate payment gateways and invoices
  • Import and export data
  • Use coupon or discount codes

WordPress and Search Engine Optimization (SEO)

by Ryan Grassie - Feb. 24, 2012 at 1:42pm


WordPress, straight out of the box, comes jammed with search engine optimization goodies. It has built in features that guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.

WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plugins and hacks which can be used for search engine optimization (SEO).

However, once you start customizing WordPress to meet your own needs, you may break some of those useful search engine friendly features. To maintain your WordPress site’s optimal friendliness towards search engine spiders and crawlers, here are a few tips:

Good, Clean Code

Make sure your site’s code validates. Errors in your code may prevent a search engine from moving through the site successfully.

Content Talks

Search engines can’t “see” a site. They can only “read” a site. Pretty does not talk to a search engine. What “talks” to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good “score”.

Write Your Content with Searchers in Mind

How do you find information on the Internet? If you are writing something that you want to be “found” on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it so you can help yourself get in good favor with search engines.

Content First

A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site gathering content and information. Most WordPress Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.

Keywords, Links, and Titles Meet Content

Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your document are compared to words found within your links and titles. The more that match, the better your “score.”

Content in Links and Images

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

Link Popularity

It is not how good your site is, it is how good the sites are that link to you. This still holds weight with search engine favoritism. It’s about who links to you. Blogrolls, pingbacks, and trackbacks are all built into WordPress. These help you link to other people, which gives them credit, but it also helps them link to you, connecting the “links.” The number of incoming links your site has that have been recognized by Google can be checked by typing into Google (other search engines have similar functions). Other ways to generate incomming links to your site include:
Add your site’s url to your signature on forum posts on other sites.

More information here.