Archive for the ‘Traditional Marketing’ Category

Holiday Small Business Marketing Ideas

by Ryan Grassie - Dec. 13, 2012 at 4:17pm

Bundle Services or Products

As the holidays approach, customers look for great bargains and gift ideas. Bundle complementary services and products for the holiday season and offer discounts. For example, you could bring in a photographer to take holiday pictures and offer a discount on a picture frame to go with the purchase of any picture package.

Give Out Free Gifts

Retail sales peak between Nov 15 and Dec 27. Buyers are prepared to spend their money, so it is sometimes just a matter of offering them more incentive to come spend money at your business. Give out free gifts to customers who spend a set amount at your business. Offer different levels of gifts for the people that purchase more products and the chance to be entered into a drawing to win a prize.

Have Multiple Promotion Days

You need to create several promotional days during the holiday season to keep the sales momentum going. Do not rely on just one day to generate your holiday sales. Use the month after Black Friday to create as promotional buying days to keep the momentum going.

Special Services

If you can add value to your store’s offering beyond the promotional savings, then you may be able to grab more business. Offer customers free gift wrapping or free shipping. Offer a service that helps people to think of gift ideas and points shoppers to the correct part of the store to find suggested gifts. If you can help make people’s holiday shopping experience easier, and they may spend more money with your small or medium business.

Partner with Other Businesses

You can increase your company’s visibility if you partner with complimentary sellers and develop a network that customers can use to get what they need. For example, if you own a record and CD store, team up with the stereo store. Send them customers looking for stereo equipment, and they can send you customers looking for music. Share in advertising costs with your partners and lower your marketing costs for the season.


To Wrap, or Not to Wrap?

by Ryan Grassie - Jan. 19, 2012 at 4:00am

You see them everywhere…trucks with construction company logos, vans with florists names on them, hummers with martial arts training studios, and everything else you can think of. Is it worth it? What are the pros vs. cons and what are the costs?

When you compare vehicle wraps to other forms of advertising you can make a great case for it. Depending on how often and where you drive you can potentially be getting a lot of brand awareness from your vehicle wrap. Seeing as the cost is anywhere from a grand to about four depending on how you do it (full vs partial wrap or decals) it is inexpensive compared to most print campaigns.

It makes it much easier to write off your vehicle milage (you can send a picture of it to the tax man if he doesn’t believe you). You can gain brand awareness in your local area very quickly from people noticing your vehicle. It also works as a great conversation starter when parking around town. Keep lots of cards in your glove box!

The key is getting a good design that both looks good on your vehicle and stays on brand.

The only downside I can see is that once you get a wrap done you will need to spend more time keeping your vehicle clean. You are also always a company rep when in the vehicle so road rage and aggressive driving must be kept in check.

So in conclusion if you drive around enough and can shell out for a good design it may be worth making part of your marketing mix.