Archive for the ‘Guerilla Marketing’ Category

QR Codes on Business Cards

by Ryan Grassie - Dec. 8, 2011 at 12:43pm


Lately we have been helping more and more of our clients put QR codes on their business cards. There are many benefits especially if you get down to your last card or just want to link someone to your companies website. However with so many different types of QR codes you could put on your business card it is sometimes best to know which ones will get you the best response.

The first type of QR code that we recommend placing on your business card is a Vcard. A Vcard QR code will allow other people to scan it and program your contact details into their smart phone very easily. These types of QR codes are best placed on the front of the business card where you will find your typical contact details. This will ensure that it is self explanatory when you tell people how to use them.

Another very popular QR code to place on a business card is the URL QR code which when scanned will bring you to a destination on the Internet. This Qr code is most often found on the back of business cards and occasionally found on the front if there is no use of a Vcard QR code. With URL based QR codes you will have benefits in being able track them. This will come in handy if you want to see who is the most efficient network marketer. You could do this by placing each a traceable QR code that goes to the company website. By then tracking which Qr code gets the most scans you will be able to see which person’s business card was used most to reference information off of.

If you run a service oriented business it could also be good to have a QR code created to get you more company reviews. You can do this placing a QR code which goes to a review site like Google’s local listings. This will allow people who you are in contact with to leave you reviews just by scanning your QR code. Since most review sites will place your listing higher if you have more good reviews this could be a tactic to help increase the amount of business you get from business review sites.

There are obviously many ways you could use Qr codes on your business card and it really just depends on the type of business you run. It can also depend on the purpose that you are using QR codes for. However if you showcase your QR codes properly you would be surprised by the amount of people who will scan them to get information. If you have any questions or would like to tell us how you use QR codes call us and let us know.